Middle Child

After years of being caught between its more famous siblings, the Cheeseburger and Big Mac, McDonald’s are putting the McChicken front and centre to give this middle child its moment.

The campaign kicks off with a 60” film and includes a partnership with Nova FM’s Kate, Tim & Joel show, a documentary produced by LADbible, social content across all major platforms, a digital display buy and an exclusive McChicken offer, launching later this month.

Client: McDonalds
Agency: DDB

Production Company: Photoplay
Director & Photographer: Sarah Adamson