The campaign depicts owners’ reactions to experiencing the range of features of a Volkswagen SUV such as the T-Roc, T-Cross, and Tiguan Allspace.

The hero spots, including a 60”, two 30”, and two 15” version.

Each has a moment of realisation – they shouldn’t have waited so long to experience a Volkswagen SUV.

Client: Volkswagen
Agency: DDB Sydney


Production Company: Goodoil
Director: Adam Gunser